We are members of The Market Research Society (MRS) and The Association for Qualitative Research (AQR).

Our team of associates have deep expertise across the following areas, with experience working with a range of clients.



9 Bangor Road Holywood BT18 0NU 

Tel: 028 9042 8777

Mob: 078 0270 2352

Barbara Alford

Barbara Alford has 25 years’ experience in researching a wide range of subjects for clients with strategic and brand driven objectives. She has conducted interviews, groups, workshops and social media dialogues with respondents ranging from CEOs to consumers, and has designed and run purely qualitative explorative projects as well as large scale tracking studies. She runs her own company after moving from the UK in 2006 to her native Germany.